FiveUp — Ad Creative for Review

The 30-second version

A longer, informational cut: who Kevin is, the gap he found, and what FiveUp actually is. Captioned throughout.

Kevin's story, in 30 seconds

Runs to both audiences.

Short cuts — Stories and Reels

Ten to seventeen seconds each, taken from Kevin's own pitch and captioned so they work with the sound off. Each ends on the same card: a like on his pitch video is a vote.

"Share these mountains"

Local audience. Why he is building it here.

"A rental desert"

Riders. The gap he found in the market.

"This is FiveUp"

The close of his pitch. Runs to both audiences.

Images — Facebook & Instagram feed

Kevin Miller of Granite Falls is a statewide startup finalist

Statewide finalist

Local audience. Leads with Kevin.

He wants to put motorcycle rentals in the Blue Ridge

The business idea

Riders. Leads with the gap in the market.

Likes = votes

Both audiences. Explains the mechanic plainly.

The same images, sized for Stories and Reels

Ad copy

Facebook rotates these automatically and settles on whichever wording performs best. Every claim comes from the CCC&TI release or from Kevin's pitch.

Local audience

Caldwell, Watauga and Catawba counties · ages 25–65

Body copy

Kevin Miller of Granite Falls is one of 16 finalists in North Carolina's first statewide startup competition. Public voting is open through Sept 15, and a like on his pitch video counts toward his score.
316 people applied. 16 made the finals. One of them is a CCC&TI graduate from Granite Falls.
A like on a YouTube video is worth points in the NC Small Business Center Network's Startup Showdown. Kevin Miller, a 2022 CCC&TI graduate, is one of the 16 finalists.
First place in the Startup Showdown is $30,000 in startup funding. Kevin Miller of Granite Falls is in the running.
Kevin Miller graduated from South Caldwell High School, then CCC&TI, then Lenoir-Rhyne. He is now one of 16 finalists competing for $30,000.

Headlines

One of 16 finalists, statewide A like on the video is a vote Granite Falls in the state finals Voting closes September 15 316 applied. 16 made the finals.

Riders

NC, upstate SC and east TN · motorcycle interests · ages 30–65

Body copy

There is nowhere to rent a motorcycle near the Blue Ridge Parkway. Kevin Miller wants to fix that: fly into Charlotte or Asheville, pick up a bike in Granite Falls, be on the Parkway within the hour.
"There isn't anyone renting motorcycles in our mountains." That was the idea behind FiveUp Motorcycle Rentals, now one of 16 finalists statewide.
Premium Honda rentals, curated routes, and the Parkway an hour from the door. FiveUp is a finalist for $30,000 in startup funding.
The nearest major rental operation to the Parkway is over three hours away in Roanoke. Kevin Miller pitched a fix to a statewide panel in August.
If you have ever wanted to ride the Blue Ridge Parkway without trailering your bike across the country, this is the pitch.

Headlines

Nobody rents bikes near the Parkway He wants to change that An hour from the Parkway A like on the video is a vote Voting closes September 15

Where every ad sends people

Kevin's Startup Showdown pitch on the NC Small Business Center Network's YouTube channel.

Watch Kevin's pitch video